CAFE CAMINO
BRANDING & IDENTITY
A cafe in Seoul, South Korea commissioned a brand identity profile, including logo and word marks, illustrations, and product designs, that would later inform the localized interior design team.
2022
Cafe Camino’s physical location was determined to be at the end of a long road in Seoul; frequented by tourists and commuters, alike. The owner’s own aspirations of adventure combined with the location - a respite at the end of a long road - inspired the name of the cafe, and informed the brand identity.
(Above) Inspired by the topographic lines of the Camino de Santiago, and the visual similarities with coffee stains and swirls, organic line work is the foundation of the logo mark.
(Below) The final logo with word mark.
(Below) Translated branding onto sample products and packaging.
(Below) Photos of Cafe Camino (Seoul) in its opening week (sent by the team in Seoul).
Art Director & Graphic Designer: Jung EJ Lee
CREDITS