HIGHER LEARNING FOUNDATION
BRANDING & IDENTITY | 2021
The Higher Learning Foundation (HLF) is an organization that aims to create an accessible bridge between students, professionals and mental health. HLF has worked with trusted partners such as the Toronto District School Board, the Government of Winnipeg, and Amazon.
REBRAND
HLF required a rebrand in 2021, as they were gaining momentum in their fund raising and procuring partnerships across Canada. The rebrand required a more vibrant and health-leaning revamp.
(Below) Final logo in color. The overall direction was to appear bolder in colorway and stroke weight to stand out from other health & wellness brands, and appeal to HLF’s audience: youths and professionals.
WEBSITE
The HLF website (www.higherlearningfoundation.com) mirrored the youthful and sporty aesthetic to visualize its core message that mental health should be seen as a regulated habit like physical fitness.
SOCIAL MEDIA
The new rebrand colors and font family carry over into the visual styling of each post on their Instagram page (@higherlearningfoundation). Creating a cohesive brand profile across HLF’s social media and digital platforms conveys confidence and consistency to new followers.
(Below) HLF’s Instagram post style mock up that show three variations of text-based posts.
CREDITS
Art Director & Graphic Designer: Jung EJ Lee