SERIOUSLY COOL WINES
MULTIMEDIA | ADS | UGC CAMPAIGN
Seriously Cool wines are made from grapes grown in cool-climate regions, as opposed to warmer valleys such as those in California and Spain. This spec user-generated campaign (UGC) aims to appeal to the hip and curious wine-drinkers of Canada.
2018
INTRO
PROBLEM
Seriously Cool wines are fairly new and are looking to get noticed by the young professional crowds of Canada.
INSIGHT
‘Cool’ is subjective to the individual, but it is also the overlapping intersection that brings groups together.
STRATEGY
Break the ice with the audience, the way we would with a stranger at a party, by asking what they consider ‘seriously cool’?
IDEA
Engage with the audience across various social media and digital platforms. Select responses will be shared in a round of social media ads, and the submitters will win a trio of Seriously Cool wines (Chardonnay, Pinot Noir, Rose).
Art Director & Copywriter: Jung EJ Lee
CREDITS