SOUNDSCAPES
RECORDS
Soundscapes Records is for the serial audiophiles. They count down the days to see a show, have late-night debates about music, and above all, share the understanding of the way they feel it. This multichannel print campaign creates unique, emotional experiences with each medium in the campaign to showcase the ways music is felt and celebrated differently than other forms of expression.
2018
INTRO
PROBLEM
How can Soundscapes extend an invite to music lovers and audiophiles living further away from its physical location in the city, to join in on the fun with their community?
INSIGHT
Music reaches places within us that some mediums fail to get to, let alone move. Vibrations, rhythms, community are all deeply human ways of expressing things that the written language cannot.
STRATEGY
Break the ice with the audience, the way we would with a stranger at a party, by asking what they consider ‘seriously cool’?
SOLUTION
Create a multichannel campaign that constructs moments around each medium that are constructed with words that evoke emotions and highlight the need for music.
DIRECT MAIL
(Above) Direct mail piece that looks like a record and record sleeve. Contents include a phenakistoscope and flyer with information regarding Soundscapes Records’ services, community and more.
OUT OF HOUSE (OOH)
Transit placement of ads that can take the form of print or video.
(Below) Newspaper print ads will have book end placements.
DIGITAL
(Above) Social media ads will have a variety of still images and videos.
(Above) Digital banners will have use a similar effect as the social media ads; using brief descriptions and videos to evoke emotions and the need for music to tie it all together.